Columnist Paul Ford discusses what marketers should bear in mind in order to deliver the best email experience and strengthen engagement.
With Web-based communications infiltrating all aspects of life, email has become one of the best ways for businesses to communicate with their users. Knowing how to best communicate and market goods and services to customers via email is key to business success and expansion.
No matter what type of marketing email you’re sending — whether it be newsletters, promotions, coupons and special offers, or transactional email such as purchase receipts, notifications, or order confirmations — the scattergun approach is no longer the right way to go about communicating with your users. To maximize response and delivery, you cannot treat all of your users the same way…
3 Ways To Maximize Data And Increase Engagement Across Email Communications
