Advertising people generally put all ads into two major groups, display advertising and direct response advertising, but this really falls short of telling the whole story.
Direct Response Marketing
Direct response advertising is easy to relate to because so much of the advertising we do via the Internet today is direct response. If someone clicks on a link in an ad, we have a direct response to the ad. We can then look at that “response rate” and compare it to how many people buy after responding and get a conversion rate…
3 Ways to Leverage Cost Per Impression (CPI) to Boost Your Bottom Line
