As the era of the cold calling salesman ends, inbound marketing has started to become more and more important.
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As the era of the cold calling salesman ends, inbound marketing has started to become more and more important. If you’re a company trying to gain market share and scale, learning a few inbound marketing techniques will serve you well. While many founders believe they must hire a CMO or growth hacker to do this, many methods can be done with little to no experience.
Below, I’ll highlight some basic ways to get started with inbound marketing techniques. The golden rule to keep in mind as you go through these is to first provide value for your customers, and then reap the rewards later on. Once you’re able to adopt this philosophy, you’ll have no problem becoming an inbound marketing pro…