“The attention economy is not growing, which means we have to grab the attention that someone else has today.” — Brent Leary
I remember Brent Leary, a partner at CRM Essentials and a well-known subject matter expert on CRM, making that bold assessment a few years ago, and it still rings true today.
The battle for customer attention has never been more intense. Fortunately marketers are finding a few ways to help ease their efforts to retain customers.
Marketing automation is one of those effective digital balms.
Here are three ways automation unleashed valuable analytic strategy. The key is through timing and segmentation, which leads to analytic decisions that highlight meaningful operational support…
