Anybody realtor can go on Google, research a real estate-related topic, and come up with content for their marketing materials. But if you’re putting out the same content as everybody else, you aren’t going to have a unique positioning in the local real estate market. This works against attracting your target audience to your real estate brand.
Real estate agents who repurpose what others have already used aren’t adding anything to the existing real estate conversations, nor are they creating new ones. Prospective homebuyers and sellers want new information, and you’ll draw them in if you can offer it with your social media content…
