We know the facts like the back of our hands. Over 72% of all online adults are now on social media. In response, marketers across the board are upping their efforts and resources towards social media marketing both in B2B and B2C scenarios. Users turn to social media to connect with, congratulate and criticize brands they use. In short, marketing without social media in 2015 is well-nigh unimaginable.
As we acknowledge all of these, another glaring fact that we need to admit to ourselves as marketers. And that is the fact that we have yet to truly tame this multi-headed beast. Even though we all strongly believe that social media must affect our brands in some concrete way, a stunning chunk of marketers agree that tying in social media to measurable results is often easier said than done…
