Today’s consumers are not silent spectators or passive listeners. Instead, companies are dealing with an empowered audience — engaged in real-time social and mobile conversations, but fragmented across many digital platforms.
While digital marketers are well aware that they must segment their audience and deliver the right message to the right audience at the right time, many struggle with tactical yet effective ways to pinpoint audiences based on needs, expectations and behaviors.
Use Digital Platforms to Build Consumer Personas
Customers are more than just a gender, age, and location recorded in some database. Marketers need to also understand the behaviors and preferences of customers in order to provide them with the best possible experiences while simultaneously influencing their purchasing plans…
3 Strategies to Segment Audiences and Personalize Digital Marketing
