Before the internet, most marketing campaigns used traditional advertising: television, magazines, and newspapers. Today, the landscape is completely different. The most effective marketing campaigns use influencers to spread the word. Influencers, in simple terms, are people who other people listen to. There’s a good reason for this: we trust recommendations from people we know and revere.
This trend has become much stronger over the last few years. A 2012 report from Nielsen, a leading consumer research firm, showed that 92% of consumers trust recommendations from family and friends more than any other form of advertising. That’s an 18% increase from just five years prior. And nearly three-quarters of consumers in the same poll said they trusted online consumer reviews. This represents a 15% increase in just four years…
3 Steps to Executing a Flawless Influencer Marketing Campaign
