So, you’ve turned your crusade into a cool campaign and now you want to get social-media influencers to not only support the initiative but also spread the word. While that is often the point of launching a social-media campaign, many times an entrepreneur’s strategy can backfire — resulting in more harm than good.
To make your social-media crusade a success, make sure don’t do these three things.
Related: Don’t Make These Social-Media Blunders That Businesses Keep Repeating
1. Make it impersonal.
First, don’t be a spammer. Reaching out to 50 people on Twitter at the same time will not make them feel warm and fuzzy inside.They’ll feel about as special as you do when you get spammed.
Have you taken the time to select Twitter users who you feel are innovative? How thoughtful. But if you still send them the same message, you’re not doing yourself any favors. It may be better to take the conversation offline and perhaps do a little research on each person and write a tailored invite. An even more effective way, perhaps, would be to arrange a short call with them to discuss your new project in more detail. That way you can get to know each other better and they can gauge the possibility of working together. They most likely would also want to know who else is included on your master list, and if they are also getting involved.
3 Social-Media Mistakes That Are Killing Interest in Your Company
