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It’s getting more difficult to get in front of fans on Facebook without using ads; it’s true. All is not lost, though.  One of the factors Facebook uses to determine which fans will see your content is affinity, which takes into consideration how engaged fans are with your brand.

In a recent column, I shared 13 ways for marketers to beat the Facebook algorithm and as you may notice, most of those tactics were designed to help make your content catchier and more interesting – more engaging. Now, let’s have a look at three specific, crazy-powerful Facebook publishing features you can use to drive those shares, comments and likes, engaging fans and showing Facebook just how relevant and awesome you are…

3 Ridiculously Powerful or New Facebook Post Publishing Features to Increase Fan Engagement Rates