As evident from the name, email retargeting allows you to retarget people on the basis of actions they have taken on your emails. Engagement levels are significant to consider in this case, as somebody opening an email should not be treated as somebody else who clicked on a link, forwarded it, or did not even open at any time.
When done properly, these campaigns are the most targeted and engaging emails you can distribute, as they are not only based on identification attributes, but also on distinct client behavior.
Here are three popular retargeting campaigns that you should implement in your email marketing:
