The 1 Element Missing At Content Marketing World
Content Marketing World 2014
was epic: over 2,400 people and over 40 amazing speakers (including Kevin Spacey). Yet everyone missed one important element: post-sale content marketing.
Why? The reason is simple. Taking their cues from their chief executives and sales team content marketers think their work is done once the sale is closed.
However the initial sale is only the beginning of the customer relationship. Check this McKinsey & Company chart showing the customer journey. That bottom loop is where this content matters!
