If you want your business (or yourself!) to be better discovered or viewed as an industry leader, you know that content will help you get there. In the age of Internet searches, content marketing has emerged as a critical element of branding and advertising. So how exactly do you leverage the art — and science — of content marketing for your brand?
Ann Handley, Chief Content Officer of MarketingProfs, shares three (and a half!) decks she says you should read to better understand content marketing and refine your strategy.
