Recently, the U.S. Department of Commerce published their figures of ecommerce sales in the U.S for 2104: an estimated total of $304.9 billion. This is an increase of 15.4%(±2.3%) from the previous year. (source)
Brick-and-mortar shops who want to launch an online store should absolutely get in the game now. Moving your physical store to online retail is a logical step in scaling your business. For many stores, creating an ecommerce store is the best channel of growth in their overall business strategy.
Let’s look at a few tips to get you started in thinking about marketing your new ecommerce store:
3 Marketing Tips for Brick-and-Mortar Stores Going Digital