Long-form sales pages are ugly. Most businesses feel icky about the very prospect of landing their prize traffic on – shudder – long copy.
It doesn’t seem to matter that long-form sales pages work like a charm in countless cases, for a wide range of products and audiences… not just for the late-night, miracle-cure, impulse-shopper club. Doesn’t matter. They’re ugly. They feel icky. You don’t want anything to do with them.
But did you know that some of the highest-converting short copy on the web today is based on simple long-copy principles? True story. So let’s take a look at just 3 landing page copywriting tricks you can steal from long copy today – and test on your own short-copy landing page.
