As content marketers, our goal is to engage readers. We want them to stay on the page and consume the entire piece. We want them to be so bowled over by our content that they can’t help but share it with everyone – and then take action.
But we also need search engines to notice our content so that we can get people to our pages in the first place…
3 Lessons From MozCon That Will Make You Rethink Your Content Marketing
