Point 1: Build the Case and Prove it With Quick Wins.
“The goal is to turn data into information, and information into insight.” Carly Fiorina, Former CEO of HP.
Obtaining buy-in for a Digital Marketing platform can be difficult within any type of company. From the C-level, when costs seem to outweigh benefits, a loss of motivation can be had, but that’s why you have to make your platforms work for you in your business. Start with building up your case, such as highlighting benefits of the platform in a showcase, as well as potential ancillary cost savings through operational efficiencies. After that trust is established, and you have obtained your buy-in, you have to showcase your quick wins. Size doesn’t matter – just prove your platform works and keep moving ahead. Letting your motivation drive you towards that first success will build on itself faster than just waiting for that perfect, huge win…
