More than 40 percent of the world’s population is now online. As that number grows exponentially, so do the success metrics for consumer startups. Investor Chris Dixon famously blogged that “10 million is the new one million” when it comes to user numbers.
However getting users is more difficult than ever, with multiple devices, operating systems and screens competing for people’s increasingly fragmented attention. It can feel impossible for a young startup to thrive when you couple that with incumbents like Facebook and Twitter that can well afford to spend lavishly on user acquisition ads and incentives.\
Enter Maud Pasturaud, a startup vet who has helped grow commerce companies like Gilt Group and new mobile powerhouse Secret. She is an expert on growth and has three vital tips to hitting it big.
