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To say mobile apps are popular is an understatement. A mammoth 89 percent of media time is spent by men and women on mobile apps. If you already have a mobile app strategy in place, you can congratulate yourself for making a good decision. A pat on the back is permissible, but don’t pop the champagne just yet. A reality check is in order. Therearen’t a lot of apps making money. In fact, the failure rate for apps is very high.
While there are lots of reasons why even good apps fail to deliver ROI, one big reason is ineffective marketing. Yes, in the hyper competitive world of mobile apps, you must bake a mobile app marketing strategy into your mobile app development process…
