The chief executives and owners of companies are often asked to participate in conferences or seminars because of their influence and insights into their industry as thought leaders and experts in their field.
In times of crisis a CEO proactively communicating about how they are solving the problem can calm stock markets and be a great public relations strategy to protect market value and brand integrity. Just recently Alan Joyce the CEO of the airline Qantas had to very quickly and proactively communicate with it’s customers and community about the the airlines safety after an engine blast on a Qantas Airbus A380 flight from Singapore nearly turned into a major disaster.
How CEO’s Can Get Their Message Out
Leaders very often need to get their message out and in the past the only means they had was via mass media and Alan Joyce was on every major TV channel to reassure the flying public that they were safe flying with Qantas.
Communication is not always about good PR strategies in times of crisis but also continuing to proactively position the company and the brand as thought leaders in their industry.
CEO’s and senior executives now have other means to communicate to the market and in real time and they are the new social media channels that can continue to provide information about the company and the industry as it happens.
