Columnist Jason Decker explores often-neglected tactics that can give you an edge in a local market.
Local search marketing is a complicated system. Standard SEO techniques such as keyword-rich content, well-optimized meta tags and a strong backlink profile are always important. For multi-location franchises, add the complications of Name, Address and Phone Number (NAP) accuracy, maintenance and distribution of local business listings, proactive management of Google My Business data and citation development, and you have a real challenge, especially for large franchises in competitive markets.
This article addresses three significant opportunities that are often overlooked by digital franchise marketers…
