This article was co-authored by Brent Gleeson andJeffrey Baskin.
As we begin a new year in 2015, the writing is on the wall. Digital marketing is not only here to stay but it is consistently becoming a larger part of most companies’ marketing budgets every year. According to Emarketer.com, in 2010 companies spent twice as much on TV than they did on digital. By the end of 2015, TV and digital spend will be just about equal.
So what does this mean for you? Well if you don’t have your website up to date, aren’t engaging in Search Engine Optimization (SEO), Content Marketing or some kind of Search Engine Marketing strategy you might want to make a business case for doing so. It also means more and more companies are diving head first into digital marketing and buying into the hype of various buzz words they see online or on social media. Yet many times they still lack true understanding of what they should expect from their digital marketing efforts or from a digital marketing agency.
Here are some tips to help you avoid what I would consider the 3 biggest mistakes companies make in digital marketing.
Mistake #1: Poor Planning
In the Navy we used to say “Proper Prior Planning Prevents Piss Poor Performance.” When it comes to digital marketing this may be the biggest mistake companies make. The lack of an organized cohesive strategy will lead to wasted time, money and opportunity. Before you invest real dollars toward your digital marketing efforts you should have the following planned out.
