Design and conversion don’t need to be at war with each other. Columnist Jeremy Smith outlines some design techniques to help the two sides form a symbiotic bond.
I know what you’re thinking. A CRO person just said “best practices.” Holy *(^&%&^. Hurry up, tell everyone. We are going to burn this guy in the comments and then publish it on every social network possible.
OK, well, maybe not that dramatic. It’s a rare citing indeed, and I risk ridicule from all of my fellow CRO colleagues…
3 Design Best Practices That Web Designers And Conversion Optimizers Can Agree Upon