Whether they’re starting a brand-new business or bringing an existing one into the digital marketplace, small business owners tend to make the same mistakes again and again when jumping into an online marketing push. No matter your goals for your website and social media profiles, avoid these common pitfalls when repositioning or establishing your company’s digital presence.
1. Overpaying for a Website
A problem plaguing so many companies in the early 2000s has seen a resurgence as more and more small to medium-sized businesses have upped their online game, web designers are taking advantage of a business owners’ lack of know-how to cash in big for a minimal amount of work. Business and networking are breeding grounds for this practice and it’s taking a toll on business’ search engine visibility and the basic functionality of their websites. With so many easy-to-use, cost-effective methods of creating beautiful, functional websites, there’s no reason for nail salons and painting companies to drop $3,000-$10,000 on a website in 2015. Don’t fall for a sales pitch and a smile…
3 Crippling Digital Marketing Mistakes Small Businesses Make Right Out of the Gate
