The holiday season seems to bring with ample opportunity to sell, sell, sell. But while many businesses rely on the period between Halloween and Christmas to generate a significant percentage of their annual revenue, there are also quite a few businesses that don’t have obvious holiday sales opportunities. Here’s some good news for both groups: During the holiday season-in addition to increased travel and spending-people also consume more content. New research from Outbrain demonstrates not only an increase in the demand for content, but points out that demand exceeds supply.
Thus, in the same way that coupons, Black Friday and Cyber Monday sales offer opportunities for retail businesses, this content craving provides a chance for businesses of any kind to connect in new ways with their customers. While it may be easier for a clothing boutique that can offer ideas on what to wear at holiday parties or the local natural food store that develops a list of tips for healthy, festive recipes there are many ways organizations can satisfy their audience’s desire for holiday content…
