There’s no doubt that content marketing can boost your brand awareness and improve public sentiment towards your company and its product offerings.
But for you to really make an impact on your business, you need to know whether you’re getting a good bang for your marketing buck — and that means you need to figure out how much you’re affecting the business’ bottom line.
Tracking the return on investment (ROI) of your content marketing efforts isn’t always an easy process, but there are ways to approximate the dollar value of each content piece you create with varying levels of complexity. Below, I’ll show you one process I use, as well as describe a few opportunities to go more in depth with your ROI calculations. I hope you find this tutorial helpful when it comes to maximizing the impact of your content campaigns.