By definition, branding is the process involved in the creation of a unique name and image for a product in the mind of a consumer. This is done through advertising campaigns and with a consistent theme. The primary goal is to establish a significant and differentiated presence in a market to attract and retain loyal customers.
Simply put, the process is a pull and not a push. It is the expression of the key value or truth about your business, product and service. You will be communicating your values, characteristics and attributes to clarify what your brand is and what it is not. At the end of the day, it is your brand that will encourage customers to buy your products…
