I heard Jeff Bezos, CEO of Amazon, speak years ago. And something he said I’ve never…ever…forgotten..
“Your brand is what people say about you when you’re not in the room.”
One of my mentors was teaching me about branding as I was working in a startup and I had to create their identity. I remembering him writing down on a piece of paper, “Nike slogan is ‘Just Do It.’ Nike = “Just Do It“
Ok…so I thought…was he telling me to go out…and literally “DO IT!” WHOAAA! Aggressive….
