While some might still hold the perception that SEOs
are the ugly ducklings of marketers, the truth is that most successfulSEO campaigns incorporate all aspects of marketing, which requires teamwork and the sharing of resources.
Small businesses face a myriad of challenges, and time is a resource in which small businesses are particularly poor, thus efficiency is of paramount importance. As a result, my third piece ofSEO advice for small businesses (and larger ones) is to ensure that SEO shares resources with all other marketing facets. In fact, all marketing teams should be working together to create effective campaigns that are cohesive across multiple platforms!
Here are some actionable resource-sharing tips for a more successfulSEO campaign:
