SEO Isn’t Dead. It’s Just Different

Over the last few years, search engine optimization has become one of the most misunderstood terms in the world of publishing. Ask marketers about SEO and some will probably tell you it’s a chore, a nuisance meant to promote spam. Others might nod vigorously like the term is important, even if they don’t really know why. For those who are still unsure or unconvinced, know this: SEO remains incredibly important. According to Shareaholic, search accounts for about one-third of all Internet traffic. So if you’re serious about getting the most value out of your content, understanding how to use SEO the right way is something content marketers should be paying close attention to in 2015.

Starting in the late ’90s, publishers and marketers alike started to taint SEO with the ugly of practice of keyword stuffing. As Google worked on updating their algorithm, marketers sabotaged the quality of their work by forcing feeding too many keywords into their writing to see if it would benefit a page’s ranking.

To see how keyword stuffing might look on an article page, Google gives an example about humidors:

SEO Isn’t Dead. It’s Just Different

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