Global hotel chain Hyatt tweets 1,600 times a week. Chevrolet tweets 4,300 times each week. But American Airlines makes that little blue bird sing loudest, tweeting an astonishing 6,400 times every single week.
How do they do it? And why?
To answer those questions and find the best social media management tools for big, medium, and growing brands, we surveyed 1,133 social media managers who build their companies’ brands on Facebook, Twitter, LinkedIn, Google+, and emerging mobile social networks. With help from Texifter’sDiscoverText technology, we analyzed over 250,000 tweets. We tracked the 1,600 brands with the most followers and the most engagement in their use of social media…
28 social media management tools rated, scored, and reviewed (study)
