When you start off in eCommerce (or if you’ve been doing it for a while), you will realize how important quality marketing is to keep the pipeline of traffic going to your site. It is very likely that initially you will be relying mostly on organic, unpaid media to keep it afloat. Thus, most of your efforts might be around blogging, Facebook & Twitter posts, video and all other kinds of content marketing.
This comes with 3 main challenges:
- Being creative on demand.
- Coming up with topics for your marketing campaigns often.
- Do so at a volume that makes a difference and works for an ecommerce business. It has to be scalable in volume to bring home the bacon, so to speak.
Like any quality marketing endeavor, yours should be based on quality market research. It should be done before you try to acquire traffic and truly engage people who are looking for your products and services. This can be done easily if you have a number of tools handy, have a good process in place, and know what to do with the insights you’ll gather…
26 Social Listening Tools to Infuse Your eCommerce Marketing with Awesome Intelligence
