Fluctuations in traffic happen to the best of us. Yet, there is no excuse for poor content strategy on your website. There are two types of content from the point of view of relevance over time: the first category includes any article written based on a trending subject. Its advantage is that, treated properly, it boosts your website’s audience overnight – of course, the inherent drawback is that people will shortly lose interest in that specific subject. The second type of content does nothing of miraculous sorts overnight – you may not even see anything spectacular about it on the short run.
Evergreen content is content that remains valid over time, it is timeless and always attracts new readers.
Evergreen content treats a topic that doesn’t date quickly (or at all?) and retains relevance; this way, it delivers growth in traffic, leads and social media shareability over a long period of time as well as associated revenues. While news are crucial in our rapidly ticking clocks, when thinking on your return on investment you have to keep in mind that timeless content builds brand trust on the long run, especially when researched properly…
24 Evergreen Content Types That Will Boost Your Traffic [The Mega List]
