We may have skipped out on our 2014 predictions, but with the popularity of our 2013 SMB predictions post we thought that sharing our small business SEO outlook for the year 2015 was worth the effort. So what exactly can we expect to see happen with search engine optimization in the new year?
Semantics Gain Bigger Ranking Influence
Google and other major search engine are always looking upon improving ranking algorithms. So far in 2014 alone, there have been 13 algorithm updates on the Google search engine! There has been a strong shift towards relevancy of returned results and one of the focuses has been going away from individual or long tail keywords to providing answers to questions and groups of words (sentences almost) as opposed to just keywords.
