I am a self-admitted pop cuture junkie. Back in the day, when Trivial Pursuit was first introduced, I was the geek who bought pretty much every version. So being the pop culture savant I am I always look for ways to infuse it into my articles in any way I can.
It was under that guise that I reached out to some folks from the world of marketing and advertising and asked them not just for their prediction for the coming year, but to also align said prediction with a pop culture reference in the form of a song title, song lyric, movie title or movie quote
Apparently I am not the only one with a pop culture crush as the response was overwhelming.
“I’m as mad as hell, and I’m not going to take this anymore!” – (movie quote) Howard Beale (Peter Finch), Network
“2015 needs to be the year of doing what I call… Looking People in the Eye Digitally. The last few decades of marketing tactics have made us lazy communicators and I’ve had just about enough. Most often we don’t even pay attention to who we are talking to other than via the data we collect (and even that’s a maybe). In order to fix this and really start to benefit from social relationships (both as individuals and as companies), we need to start looking people in the eye digitally.’ We don’t need to fit our world to social, we need to fit social to our world.
It’s time to stop making excuses, and start bringing in-person social skills to the digital world. All of the positive benefits are out there waiting, and it’s up to us to make the effort to realize them. Let’s get started! #RonR”
– Ted Rubin, Social Marketing Strategist, Keynote Speaker, Brand Evangelist & Acting CMO of Brand Innovators
