What was the most impressive content in 2014? Here are the pieces that caught my attention and why they stand out in a sea of content.
1. Raising the bar for all content
The 17th Surgery, by Eric Larson. Mashable’s beautiful parallax feature article wins honors as the best piece of content in 2014.
The feature article tells the story of Rebekah Gregory, a survivor of the Boston Marathon bombing. It’s beautiful writing, a deeply human story, and its presentation is simply amazing. This is what content can (and perhaps, should) look like.
For me, this piece is the gold standard. Mashable raised the bar, showing us that print publishing has nothing on digital. In the future, blogs may have the same glossy look as a top magazine.
2. Lowering your guard: a lesson in transparency
A Long, Ugly Year of Depression That’s Finally Fading, by Rand Fishkin. This is a transparent, confessional-style article that gives readers an inside look at the real Rand. It’s courageous and inspiring and takes some of the mystique off success.
I like this because it’s a great example of how content (yes, even branded content) can humanize your brand and draw in your followers.
2014 Content Roundup: My Top 10 Content Marketing Picks this Year
