According to a survey from Content Marketing Institute, 86% of B2B marketers use content marketing, but only 38% believe they’re good at it.
While there are many factors that contribute to the performance of our content marketing initiatives, a sound strategy remains necessary across the board.
To help the other 62% of marketers start feeling good about their efforts, we’ve collected 20 statistic-backed tips that will help you shape a more effective strategy.
To ensure that they stick, we encourage you to read ’em, tweet ’em, and bookmark ’em as you see fit.
Blogging
1. Blogs give websites 434% more indexed pages and 97% more indexed links. (Source: ContentPlus) [Tweet this]
With more indexed pages come more leads, visitors, and authority for your business. To ensure you’re getting the most out of this added SEO juice, check out this webinar on growth hacking your blog posts for SEO.
20 Statistic-Backed Tips For Succeeding at Content Marketing
