Email keeps people connected. It’s a modern marvel, a wonder of our time. Based solely on how many times a day people check their emails (especially those in their 20s and 30s), email marketing should be a huge deal.
So what’s the problem?
Mainly because of the practice of sending out mass emails with little or no thought about tailoring content, some have augured the death of email marketing. Email is nowhere close to being dead, of course. It just requires a certain amount of work to make your emails connect with your target audiences.
Especially if you’re targeting the twenty- and thirty-somethings who make up the core of the millennial demographic, here are 20 email marketing tips to help boost engagement…
