Photo by Marcus Quigmire
Email marketing remains to be one of the most useful tactics to gain customers, clients, and earn the trust of your subscribers. You want to create resourceful content or something that will entice them to want to receive emails from you. It could be e-books, whitepapers, webinars or discounts, deals, and promotions. So if you want to start doing email marketing campaigns what are some to dos you should make sure you have on your checklist, as well as what you should make sure you’re not doing. 9 Dos of Email Marketing 1. Personalize the email with their first name to improve open rates. In most email platforms the first line of the email is shown as a preview, and when you address the person they are more likely to open it.
