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Shock! Horror!  That’s what Stephen King’s name calls to mind. But it’s not all he writes. In my opinion, Stephen King has written one of the best books around about writing. It’s about the development of his writing career and writing tips and it’s called On Writing. And I reckon, it’s not just good for learning about writing in general, but about conversion-centered copywriting. See if you agree with me…

20 Copywriting Lessons from Stephen King