Continuous development plays a crucial role in the success of any online business. The key to continuous development is getting ahead in the learning curve: learning about past performance by using analytics, learning about the future by monitoring trends in the data, and learning about the present by exploring the competitive landscape.
You should understand how your competitors operate, including their sales and marketing strategies. When you don’t know what your competitors are doing, it’s more difficult to make decisions that will retain your current buyers and attract new clients. You’ve got to stay ahead of the competition, or at least make sure you’re operating using the same best practices…
