Email marketing is an effective way to engage your contacts and promote your business. You can send offers to people who have subscribed to your email list in real-time. Emails involve no expensive overheads, saving both paper and postage. Better yet, you can monitor whether or not the recipients of your email actually open, read, and act on it. Email continues to be an important marketing channel for many businesses.
Email Marketing Challenges
Over the past few years, email marketing has faced many obstacles. Most people receive hundreds of emails each day. You want yours to stand out in the crowd. The sheer volume of email makes it harder to convince people to open your emails and act on them. In addition, there are also anti-spam laws that you need to pay attention to. The popularity of social media also impacts your email strategy.
