Content marketing can be one of the most effective ways to generate and convert leads, but it’s only effective if you make well-informed improvements to your strategy over time.
And, of course, you can only make these types of improvements if you have the data needed to inform your decisions.
Effective content marketing is a synergy of two skillsets and you need to combine the science and data discipline of a scientist with the creative genes of an artist.
The art and the science
This excerpt from an infographic from Kissmetrics provides a great insight into the mindset required for successful content marketing. The art?
- How will it make my audience feel?
- Will it stand out?
- Does it tell a story?
It needs to have that little bit of magic! Data doesn’t touch hearts.
