You know, you don’t have to create original content every time you sit down to write.
It’s true. We’re programmed to think that without brilliant, original content our fickle readers will desert us without a second thought. But, that’s not actually right. What our readers are really looking for is relevant content.
Besides, it’s exhausting and time-consuming, not to mention futile, to try and come up with totally new ideas for each and every article. We constantly copy and rework ideas and present them as new – from trends in fashion to the prequels and sequels in movies to remixing musical classics with a contemporary twist.
Really, why not save some time and tap into the virtually endless supply of content already available? There’s a deep reservoir of existing material to dip into: from your own blog and the influencers in your niche as well as the collective wisdom of your audience and peers.
Why not be be clever and re-mix and re-purpose content in new ways.
Why re-purposing and re-mixing?
Well, repurposing existing content is just smart for business:
- It’s efficient. Pre-plan to reuse your content as part of a hub and spoke business model “to repurpose content in different formats for different channels.”
- It fills the gap of the short attention span. Online readers have well worn habits of scanning and being easily distracted. Chances are, only a small percentage of your audience actually read through, or absorbed the information in your original post. Re-posting makes it easy for them to pick up the thread again.
- It builds SEO relevancy. When your SEO and content marketing tactics work in tandem, repurposing content means more SEO opportunities to attract traffic. By building SEO value this way, you expand your “content footprint” with a variety of keywords built on a theme.
So, embrace the remix. Here are a few ideas to get the creative juices flowing on how to create killer blog posts with remixed and re-purposed content.
