You’ve accepted the importance of social media marketing for your business. You’ve read all the statistics about the increasing value of social media for your content marketing plan, and you’ve begun integrating social media into your business strategy. Good for you! You’re already in the game. While other people are still trying to figure out how to tie their skates, you’re out there doing laps and taking practice shots. But how many of those shots are you missing?
When it comes to social media marketing, there’s a lot to learn. Between all the various networking sites and blogs—not to mention other aspects of your marketing plan—social media can be overwhelming. If you never learn the rules, you’re never going to have the competitive edge you need. You’ll never gain the audience you want if you aren’t creating and sharing the right kind of content, and as a result, you might never be able to come up with clever sports analogies for your blog posts. (Also, you know, your conversion rates may suffer.) So, because I know you’re eager to dazzle your loyal fans and prospective customers with your new found aptitude for social media, here are 15 marketing fails to avoid when using social media marketing for your business…
