Dear Santa,
This year, all I want is new customers and more sales.
Signed,
Your local small business owner.
If only it were that easy, right?
For many businesses, the holiday season is a critical time – often making or breaking their bottom line.
Generating sales is crucial for small business in every industry, from specialty product sellers to professional services.
And with the holiday season well underway, everyone from neighborhood brick-and-mortars to e-commerce companies are doing everything they can to grab the attention of shoppers and provide reason to shop their business in search of the perfect gift this holiday season.
So, are you ready to make the most this holiday season? Here are 15 highly effective tips to help market your small business during the holidays:
1. Deck The (Digital) Halls
During this festive time of year, get into the holiday spirit!
Have some fun decorating your business and entertaining your customers. For many people, shopping isn’t just a necessity – it’s also a form of entertainment.
Add holiday decorations and play holiday music to help set the mood in your establishment. You want to be as inviting and engaging as possible.
Spruce up your website and Facebook Page, the merry way.
Update your Timeline cover photo with your product or service set to a with a holiday theme, and add a decorative flair to your company logo!
Share photos of your business decorations and employees getting into the holiday spirit on Facebook and social media.
