Content marketing has been widely adopted and is being used by most businesses today. Whether you are B2B or B2C, it’s likely that you have used some form of content as a means to connect your business with your target market at some point.
Your business, like many others, may even be creating good content but this alone is not enough as your content is competing both to be found and then read. It is not just about the mistakes you are making with your content marketing that hold you back, it’s also the things that you aren’t doing (but should be) as well. These mistakes will negatively impact your content’s ability to be found, read and shared with others.
Bottom-line: If no one finds or reads your content, then you are wasting your time.
Here is a list of content marketing mistakes that might be holding your content back:
1. Writing Content That Is Too Short
People need to feel they’ve gotten value for their time, even if they are getting it for free. Content marketing only works when it’s so valuable that your audience feels like they should be paying for it. In most cases, that means a 500-word article will not cut it.
If the content is professional, provides value and is educational, people will be engaged and invest the time to consume it. Studies have even shown that articles averaging around 1500 words perform better in search results. (SOURCE)
