IMAGE: STUART KINLOUGH/IKON IMAGES/CORBIS
The days of getting by with simple knowledge of how to schedule tweets in advance or research hash tags are long over. Competent social media managers not only need to be on top of current events and trends, they need to understand what works and what doesn’t, have an in-depth understanding of multiple channels, and have a vast toolkit for analyzing data.
To find out which skills matter most, I asked 14 entrepreneurs from Young Entrepreneur Council (YEC) which must-have traits will make every social media manager successful this year. Their answers are below…
