We live in an increasingly connected world. Advances in mobile technology have transformed the way we interact, the way we consume media, the way we stay in touch with family and friends. But just how much the mobile revolution has changed us might still come as a surprise.
For example, did you know that 44% of Americans say they couldn’t make it a day without their mobile device? This is according to Bank of America commissioned research into mobile consumption. Here’s another eye-opener – 45% of all e-mail clicks happen on mobile.
This connective shift has opened up a whole new range of marketing possibilities and opportunities, and it’s more important than ever that brands be aware of the wider mobile trends – and that they work with the changes in consumer behavior in order to meet customers where they are and maximize their opportunities…
