If you’re reading this blog article, you already know that growing revenue in an integrated and measurable way is the new imperative for modern marketing. It’s a challenge that alters the course of companies and careers.
But actually DOING IT in the real world can sometimes feel impossibly complex. Turning strategy, best practices, and ideas into reality is always difficult. But limited budgets, competing priorities, organizational misalignment, internal politics, and never-ending pressure for immediate results make the task even more difficult. Where do you start? How do you convince your internal stakeholders to try (and fund) a new approach? How do you avoid project and program disasters?
I’ve found that it starts with a change agent. And, that’s you. Someone with the vision, courage, knowledge, and skills to put and keep your company on the path to revenue transformation. “Change Agent” probably isn’t the title of your job description. But it’s what your company needs—even when they don’t know it yet…
13 Tips for Marketing Transformation: A Checklist for Change Agents
